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Monday, February 22, 2010

Rebranding Playboy

Senior Stu Taylor sent me this one, also from the blog ISO50. It is an interesting account of a student rebrand for Playboy, and even gets to the brand standards or “look and feel” book. Enjoy. (Warning, there are some topless pictures of women in these posts—but nothing pornographic—just classic Playboy fare.

And besides, you should just “read this for the articles” as this rebrand suggests. Thanks Stu.