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Sunday, August 8, 2010

It becomes increasingly critical to explore the future of food, meat especially. This is exactly what the IDEO San Francisco team have done in their video explorations. The first of two future sketches (below) paints a meatscape with agri-business written all over it. Traditional petroleum-powered meat producing zones have shifted due to climate change, so “real meat” has become scarce and exorbitantly expensive; in its place, the world’s largest grower of soy-based textured protein offers consumers a hybrid soy/corn product as an alternative.

And in the second, more optimistic, spin on the state of future meat, we see an abundance of holistic options that consider the land, the animals and the meat-eating consumers. Instead of relying on the petrochemical industry, the meat industry here is solar-powered on small farms that supply to local communities in an environmentally responsible manner. Humane hunting and butchering enters the everyday, such that people earn respect for the animals. A connection to the change in seasons and bulk-purchasing entire animals also become the norm, reflecting an improved awareness of animal welfare.

These videos can be accessed at Living Climate Change.