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Wednesday, November 24, 2010

imc2's Weekend of Love

CEO Doug Levy and his dog, Buster, take a moment away from imc2's recent 'Weekend of Love' in one of the agency's relaxation rooms. Every six months, imc2 gives away expertise that usually goes to high-powered brands. It's a dog- and kid-friendly event.

This article about imc2's Weekend of Love ran in the Dallas Morning News recently. I think it is a great example of how designers can give back to their communities in meaningful ways. It is sort of like that Peter Parker/Spider man quote: "With great power comes great responsibility." We have all been lucky enough to be given a love of and ability to do design. We should use it to enrich our own lives certainly but we also need to share that skill with other organizations who would benefit from but perhaps can't afford great design as well. It balances the karma ledger a little in our favor if we are lucky!

My appreciation and thanks to imc2 on this Thanksgiving weekend.