Frog Design's Robert Fabricant responds to Bruce Nussbaum's post about the death of Design Thinking and the rise of Creative Intelligence.
Bruce Nussbaum was right to close the book on Design Thinking. It is time to move on. Business never really got the message. What businesses continue to care about is innovation. While designers may think that innovation requires Design Thinking, that was an idea that never really stuck in the executive suite. Is “creativity” any different? Most executives will acknowledge that innovation requires some form of creativity. But creativity brings its own baggage. Click here to see the full article.