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Thursday, March 22, 2012

How ‘Hunger Games’ Built Up Must-See Fever

A small crew with a tiny marketing budget made gradual use of social media to build interest in a movie with tricky subject matter. Hollywood reporter Brooks Barnes reports on Lionsgate’s new interactive marketing campaign for “The Hunger Games."
This is a interesting article about the advertising plan implemented by Lionsgate. Let's hope the move lives up to the book!