A small crew with a tiny marketing budget made gradual use of social media to build interest in a movie with tricky subject matter.Hollywood reporter Brooks Barnes reports on Lionsgate’s new interactive marketing campaign for “The Hunger Games."
This is a interesting article about the advertising plan implemented by Lionsgate. Let's hope the move lives up to the book!
Communication Design is an award winning program that seeks as its primary objective (aside from teaching the basic principles of design, image making, color theory and typography) to help students learn to be effective conceptual thinkers and, most importantly, creative problem solvers in the disciplines of advertising and of graphic design. Ours is not a program designed for the student who is merely interested in learning the most advanced technology.