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Monday, June 25, 2012

Dieline Awards 2012: Beer Packaging

A shout-out goes to UNT Communication Design alumus Simon Walker (BFA, 1999). Congrats on the Dieline Award 2012 for the great packaging and really engaging typography!

Description: The client, a new hard cider company, Austin Eastciders, launching in Austin, TX, presented a brief to produce a bottle design capable of recontextualizing the entire cider category in America. The aim was to put cider back in it's true context as the Original Drink of America, an historic beverage long overdue the kind of renaissance that craft beer and cocktail mixology have enjoyed in recent years.

This called for a very striking brand style with a strong 1920's feel, reminiscent of the Prohibition era when cider went from the most popular drink in the land to almost total obsolescence. The client also required the origination of an iconic company logo which would place the brand firmly within Austin's retro americana design style.

Three different hand drawn scripts were created for company logo, product name and 'Cider - ORIGINAL DRINK OF AMERICA' tagline. White print on a clear, retro-shaped bottle was used to evoke vintage 1920's soda pops, also highlighting the distinct golden color of the drink. The final design strongly referenced classic old beer bottle designs, matching the clients desire to reintroduce beer drinkers to craft-produced cider. The bottle is also designed to be able to be 'upcycled' to create a very attractive branded glass, reflecting the eco-friendly ethos of Austin.